Essentials for mind & body member Amanda

Amanda opens her social media app, “What the what?”, sports bra ads everywhere because she just read an exercise article.

Last week it was cat stuff, hotel and car ads after she bought cat food, chatted with her friend about vacation and looked at a picture of the car her brother bought.

What she chats, likes, browses and searches follows her online.
She feels stalked and manipulated. Everything pushed to her is based on her personal data.

Now that she uses, options and choices appear again. She now discovers things she didn’t even know she'd be interested in.

Excitement is back.

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As a business owner Amanda thinks “I will never annoy people like that”. There has to be another way.